Ads judged on likes and reach
Reports show impressions and cost per lead. Nobody can say how many of those leads paid.
With TurtleEvery campaign is judged on bookings, orders and revenue.
Skip to content01 02 03 04
Managed digital marketing for consumer brands
Ads that turn into bookings, orders and walk-ins.
Image · 5:4Lifestyle photo of a client's customers: patients, travellers, students or home buyers
Image · 1:1A top-performing ad or reel cover
- Under 5 minFirst reply to every enquiry, day or night
- Every rupeeTraced from ad click to booking or sale
- One teamStrategy, creative, ads, website and follow-up
- WeeklyResults on WhatsApp, plus a monthly KPI review
- 100% yoursAd accounts, pages, data and creatives
Where the money leaks
Most consumer brands don't need more leads. They need fewer leaks.
Between the ad and the sale, four gaps eat most of the budget. We see them in almost every Growth Audit we run.
Enquiries answered the next morning
A 10 PM WhatsApp enquiry waits until the front desk opens. By then the customer has booked elsewhere.
With TurtleAI replies in minutes on WhatsApp and phone, 24 × 7.
Five vendors, no single owner
One agency for social, a freelancer for the website, another for ads. When results drop, everyone points elsewhere.
With TurtleOne accountable team from first post to final sale.
Customers buy once and disappear
Past customers are never contacted again, so every sale has to be bought with new ad spend.
With TurtleOffers, reminders and reviews bring them back.
Customer journeys
From the first ad to the final payment, in four businesses like yours
Each journey shows what happens after the click: who replies, how fast, what gets booked and how the sale is traced back to the campaign.
Illustrative journeys. Timings depend on your set-up and team availability.
Why Turtle
Six reasons brands switch from their agency to Turtle
Each one is something a typical agency can't offer, because it doesn't run the follow-up, own the software or see your sales.
We reply before your competitor does
AI agents answer every enquiry on WhatsApp, phone and website chat within minutes, qualify it and book the appointment, visit or call.
- Turtle
- Booked appointments and qualified buyers
- Agency
- A spreadsheet of leads
Measured on revenue, not likes
We connect ads to your booking system, CRM or billing, so reports show cost per booking and cost per sale for every campaign.
- Turtle
- Cost per booking, cost per sale
- Agency
- Reach, clicks, cost per lead
One team, first post to final sale
Strategy, creative, paid ads, website, search, WhatsApp follow-up and reporting, run by one team with one plan and one owner.
- Turtle
- One owner for the whole funnel
- Agency
- Social or ads, rarely both, never follow-up
Powered by our own AI platform
Our work runs on Terrapin's AI Digital Marketeer and AI Sales Dev Rep, so content ships faster and campaigns are tuned every day, not once a month.
- Turtle
- AI agents working on your account daily
- Agency
- Rented tools and manual reports
Proof before big commitments
We start with a Digital Growth Audit, agree the KPIs in writing and review results at 90 days before you add more.
- Turtle
- Audit, agreed KPIs, 90-day review
- Agency
- Annual retainer, then hope
You keep everything we build
Ad accounts, pages, website, customer data, creatives and the follow-up workflows stay in your name if you ever move on.
- Turtle
- Your accounts, your data, your assets
- Agency
- Accounts held hostage at exit
Image · 16:9Phone screenshot of the AI replying to a WhatsApp enquiry and booking a slot
The difference shows up after the click
Agencies and in-house teams compete on creative and media buying. We match them there, then keep working where they stop: the first reply, the booking, the reminder and the repeat purchase. That is where most of the revenue is won or lost.
Services included
Two parts, one team: Digital Presence and Lead Generation
Digital Presence makes you easy to find and easy to trust. Lead Generation turns that attention into enquiries, bookings and repeat customers. Most brands take both, and the proposal sets the exact scope.
Be found and trusted
Digital Presence
Your website, social channels and business profiles, run as one brand so every place a customer finds you looks right and leads to an enquiry.
Measured byVisits, map views, reviews and enquiry rate
Starts with your brand kit. We follow your brand book, or create a light kit of logo use, colours, fonts, templates and tone of voice during onboarding.
Website and landing pages
A fast, mobile-first site that turns visitors into enquiries.
- New site in your brand, or a refresh of the one you have
- A landing page for each offer, package or campaign
- SEO set-up: page speed, keywords, schema and local pages
- AI-search visibility, so ChatGPT and Gemini can find and cite you
- WhatsApp button, enquiry forms and AI chat on every page
- Hosting, updates and monthly content changes
Social media
A feed that looks like your brand and gives people a reason to follow and message you.
- Channel plan for Instagram, Facebook, YouTube and LinkedIn
- Monthly content calendar, approved by you in advance
- Posts, carousels, reels and stories, designed and written
- Short video: scripts, shoot planning and editing
- Replies to comments and DMs, with enquiries passed to AI follow-up
- Influencer and creator collaborations where they fit
Business profiles and reviews
Show up on Google Maps and listing sites, with reviews that make people choose you.
- Google Business Profile set-up: categories, services, photos and hours
- Weekly Google posts, offers and answers to questions
- Listings on the sites your customers use, such as Justdial, Practo, TripAdvisor or Zomato
- The same name, address and phone everywhere, so Google trusts you
- Review requests on WhatsApp after every visit or order
- A reply to every review, good or bad, in your voice
Turn attention into customers
Lead Generation
Ads bring the enquiries, automation and AI follow them up in minutes, and tracking shows which campaign brought each sale.
Measured byCost per booking and revenue per rupee
Paid ads
Campaigns planned around your offer and judged on bookings, not clicks.
- Audience, offer and budget plan for Meta, Google and YouTube
- Search, Performance Max, lead-form and retargeting campaigns
- New ad creatives tested every week
- Bookings and sales sent back to the ad platforms, so they find more buyers like them
- Daily budget pacing and weekly optimisation
- Festival and seasonal campaign planning
Marketing automation
Every enquiry and customer gets the right message at the right time, without anyone sending it.
- Every form, ad and DM captured in one lead list or your CRM
- Welcome, nurture and reminder journeys on WhatsApp, email and SMS
- Appointment, payment and follow-up reminders
- Recovery of abandoned enquiries and carts
- Birthday, festival and repeat-purchase offers
- Win-back campaigns for customers who have gone quiet
AI follow-up and booking
AI replies to every enquiry within minutes, day and night, and books the next step.
- Replies on WhatsApp, voice calls and website chat
- Answers on prices, packages and FAQs from scripts you approve
- Qualifies each enquiry: need, budget, date and location
- Books appointments, site visits, calls or demos in your calendar
- Hands warm enquiries to your team with the full conversation
- Runs on Terrapin's AI Sales Dev Rep
Tracking and reporting
One view from ad click to sale, so every rupee has a reason.
- Tracking set-up: pixels, conversions API, GA4 and call tracking
- A link to your booking, billing or CRM system
- Live funnel dashboard by campaign and channel
- Weekly WhatsApp pulse: spend, enquiries and bookings
- Monthly KPI review with next month's plan
- A 90-day value review
Also available:Brand identity designPhoto and video shootsInfluencer campaignsFestival campaign burstsWhatsApp Business API set-up
Reach→Enquiry→Reply→Booking→Sale→Repeat
Media spend is billed separately at actuals, in your own ad accounts.
Our work
Results our clients can count at the till
Each story shows the problem, what we ran and the numbers that moved. Ask us for the full case in your Growth Audit.
Image · 16:10Clinic front desk or ad creative from the campaign
Healthcare · Pune
[Client name]: after-hours enquiries turned into booked consultations
[+X%]consultations booked
[X min]average first reply
Image · 16:10Destination reel or itinerary landing page
Travel · B2C
[Client name]: a new travel brand launched with bookings in the first month
[X]bookings in 30 days
[₹X]cost per booking
Image · 16:10Product shot or best-performing ad
Consumer brand · D2C
[Client name]: repeat orders from customers who had gone quiet
[X%]repeat purchase rate
[X×]return on ad spend
ReelTop-performing reel cover
CarouselOffer carousel
AdFestival campaign ad
Landing pageMobile screenshot
WhatsAppBroadcast offer
ReviewGoogle review card
Brands we work with
Logo
Logo
Logo
Logo
Logo
Bracketed figures are placeholders. Replace them with approved client numbers before publishing.
Industries
Playbooks for businesses that sell to people
Every consumer business has its own buying moment. We start from a playbook built for yours, then tune it to your city, season and offer.
ROI
What the differences are worth: Turtle vs an agency vs your own team
The comparison shows where each option stops. The calculator below turns those differences into revenue using your own numbers.
| What you get | In-house team | Typical agency | Turtle |
|---|---|---|---|
| Who you pay for | 4 to 6 salaries, plus tools and training | A retainer for social or ads | One fee for the whole funnel |
| Time to start | 2 to 4 months to hire | 2 to 4 weeks | 3 to 4 weeks, with tracking set up first |
| Reply to a new enquiry | Office hours | Not their job | Minutes, 24 × 7, on WhatsApp and phone |
| What success means | Varies by person | Reach, clicks, cost per lead | Bookings, sales and revenue per rupee |
| Skills covered | Whatever you could hire | Creative and media buying | Creative, ads, web, search, follow-up, analytics |
| AI and software | You buy and learn the tools | Rented tools, manual reports | Terrapin AI agents included |
| If it doesn't work out | Notice periods and rehiring | Accounts may be held at exit | 90-day review; everything stays yours |
How to hire Turtle
Six steps from first call to your first campaign
You always know what happens next, how long it takes and what you get at each step. Most brands go live in about four weeks.
- 1Week 0 · 45 minutes
Introductory meeting
You tell us about your business, customers and goals. We explain how we work and what results look like.
You getA short note of what we heard and the questions to answer next
- 2Week 1
Digital Growth Audit
We enquire like your customers do, then review your ads, website, social, reviews and how fast enquiries are answered.
You getA funnel leak report with the three biggest fixes
- 3Week 2
Proposal
Scope, team, KPIs, media plan and fee, built from your audit and your budget.
You getA written plan with targets for 30, 60 and 90 days
- 4Week 2
Agreement
A simple agreement for a 3 to 6 month engagement, with the KPIs, reporting and exit terms in writing.
You getA kick-off date and your named account manager
- 5Weeks 3 to 4
Onboarding
Brand book, account access, tracking and pixels, WhatsApp number, AI follow-up scripts and the first content calendar.
You getTracking live before a rupee is spent
- 6Week 4 onwards
Launch and grow
Campaigns go live, AI replies to every enquiry and we improve every week against the agreed KPIs.
You getA live dashboard from ad to sale
Our working rhythm
A fixed cadence, so you never chase us for an update.
WeeklyWhatsApp pulse
- Spend, enquiries, bookings
- Content for approval
- One thing we are testing
MonthlyKPI review
- Results against targets
- What worked, what we stopped
- Next month's plan
Every 90 daysValue review
- Revenue per rupee
- Decide what to add next
- Honest go or no-go
Image · 2:1Team photo in the Pune office, or a client workshop
Meet your growth team
Every account has a named account manager and a small team of specialists, supported by AI agents that work on your account every day.
Account managerStrategistCreative leadPerformance marketerAI follow-up
FAQ
Questions brands ask before hiring us
Can't find yours? Ask us directly.
What kind of businesses do you work with?
Consumer-facing businesses where an enquiry turns into a booking, visit or order: clinics and hospitals, travel and hospitality, education and coaching, real estate, D2C and retail brands, restaurants, and wellness.
Is ad spend included in your fee?
No. Media spend is billed separately at actuals, in ad accounts that are in your name. Our fee covers the team, creative, follow-up and reporting.
How long do we need to commit?
Engagements run 3 to 6 months, because ads and search need a few cycles to learn. At 90 days we review results together and decide whether to continue, change or stop.
Do we need to buy Terrapin software?
No. The AI follow-up and reporting we run are included in the service. If you later want to run the platform yourselves, Turtle can set it up as a Terrapin reseller.
Will the AI talk to our customers on its own?
Only within the scripts, offers and prices you approve. It answers common questions, qualifies the enquiry and books the slot, and passes anything it is unsure about to your team with the full conversation.
Can you work with our existing brand book?
Yes. If you have one, we follow it. If you don't, we can create a light brand kit during onboarding so every post and ad looks consistent.
Who owns the accounts, data and creatives?
You do. Ad accounts, social pages, website, customer data and every creative we produce stay in your name, and you keep them if you leave.
Do you guarantee results?
We don't promise numbers we can't control, such as your prices or competitors. We agree KPIs in the proposal, report against them every month and tell you plainly at 90 days whether the plan is working.
Where do you work?
Our teams are in India, with a focus on Pune and Ahmedabad. We take selective international work, delivered by the same teams.
Find out where your marketing leaks money
Book a Digital Growth Audit. We enquire like your customers do, review your ads, website and social, and show you the three biggest fixes.
